Apple

The first U.S. Apple computer vendor shop, on San Francisco's Market Street, was designed to relieve some of the first-time computer-buying stress. Located in a CompUSA store, the shop occupies 1000 square feet and has its own entrance on Market Street. The unit's nine-window frontage features large graphics and a preview of the merchandise inside. Divided into four sections for laptop, desktop, consumer and professional products, the store features interactive displays with Internet-ready iMacs on powdercoated metal and translucent acrylic fixtures. Merchandise is presented in the same way as it is advertised, lighted from below through internally illuminated counters, creating a glowing effect.

Client: Apple, Cupertino, Calif. — Steven Wilhite, vp of worldwide marketing; Anna Zappettini, worldwide merchandising manager; Winston Wright, merchandising manager Design: Eight Inc., SanFrancisco — Wilhelm Oehl, Tim Kobe and Michael Dolan, partners; Mark Little and Mike Ely, senior designers; George Laine and Hans Ladegaard, designers Branding and Graphics Design: March First, San Francisco — Andy Dreyfus, creative director; Patti Glover, associate creative director; Aki Shelton, art director; Eric Wendt, architect; Amy Wyler and Dana Ahlfeldt, designers Consultant: Plant Construction Co., San Francisco (general contractor) Suppliers: RTC Industries Inc., Rolling Meadows, Ill. (fixtures) Photography: Jeff Strausse, San Francisco