Headlines

Babies ‘R’ Us Launches Betsey Johnson Line

The designer collection hit 900 stores

Published

8 years ago

July 12, 2016

VMSD Staff

Designer Betsey Johnson debuted her kids’ line at 900 Babies ‘R’ Us (Wayne, N.J.) stores nationwide.

“We think of Betsey as a true iconic trendsetter. You can translate the trends in a fun, colorful way for babies,” said Babies ‘R’ Us’ vp and divisional merchandising manager of apparel.

Johnson’s signature style is reflected in the collection’s punk rock faux leather vests, letterman jackets, faux fur accents, leopard prints, tutus and plush puffer vests, according to Women’s Wear Daily.

“The babies line has both sides of me,” said Johnson. “The pretty girly, tomboy and the rock ‘n’ roll-ish punk.”

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