Food Retailing / Supermarkets

Banana Republic to Toast Holidays with Clos du Bois

Joins winery on limited-edition bottles

Published

13 years ago

October 21, 2011

VMSD Staff

Banana Republic (San Francisco) is partnering with Clos du Bois Winery on limited-edition wine bottles adorned with festive labels designed by Banana Republic creative director Simon Kneen. Retailing for under $20, Kneen’s hand-sketched labels embellish Clos du Bois’ two most popular wines—the North Coast Chardonnay and North Coast Cabernet Sauvignon.

The sketches include a little black dress on the chardonnay and a red full-skirted frock decorating the cabernet bottles. “What really excites me about this creation is that it offers our consumers a completely different option for holiday gifts this year,” says Kneen. “Everything deserves a little extra sparkle and glamour over the holiday season.”

The bottles will also carry a QR code that offers consumers party planning tips, including a holiday party soundtrack, style tips from Kneen, entertaining advice from lifestyle expert Katie Lee and food and wine recommendations from Clos du Bois Winemaker Gary Sitton.

The limited edition bottles will be available for purchase starting next month no the winemaker’s website.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design