Headlines

Barnes & Noble Finds Holiday Joy

Reports strongest holiday sales in over a decade

Published

15 years ago

January 6, 2011

VMSD Staff

New York-based Barnes & Noble Inc. reported strong sales for the nine-week holiday period ending January 1, 2011. Store sales were up 8.2 percent to $1.1 billion, with comparable store sales increasing 9.7 percent, marking the bookstores’ best comparable store sales performance in more than a decade.

Online comparable sales increased 78 percent compared to the 2009 holiday selling season.

The bookseller says strong online and in-store sales were led by consumer demand for the retailer’s NOOK brand of eReading products, while hardcover books and products in its Toys & Games department were also popular this holiday.

Barnes & Noble Inc. operates 717 bookstores in 50 states.

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