Connect with us

Headlines

BCBG Plans to Close Some Stores

Part of its restructuring plan includes scaling back its retail footprint

Published

on

BCBG (Vernon, Calif.) announced that it plans to restructure its business, which will include closing some stores and scale back the brand’s physical retail footprint which is “’too large,’” a spokesman told Bloomberg in an email statement.

Instead, the company will focus on e-commerce, licensing and selling through third-party retailers.

To assist the company as it attempts to restructure its debt load and to avoid bankruptcy court, the company has hired AlixPartners (New York). There are no plans currently to try and sell the business.

The company currently operates more than 175 boutiques throughout the U.S., but has not divulged how many stores it plans to close.

Advertisement

FEATURED VIDEO

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular