Bed Bath & Beyond Seeks to Buy The Brand House Collective

Bed Bath & Beyond Inc. (Murray, Utah) announced it has reached an agreement to acquire The Brand House Collective Inc. (Nashville), the former Kirkland’s Inc. Based on the companies’ respective closing stock prices on Nov. 21, the deal to fully integrate the two companies is valued at about $26.8 million, which includes Brand House stock already held by Bed Bath & Beyond.

“This acquisition is a big step in building a profitable, growth-oriented ‘Everything Home’ company,” says Marcus Lemonis, Executive Chairman of Bed Bath & Beyond. “The power of this deal comes from a more efficient and productive engagement with the consumer, while extracting over $20 million in duplicate costs.”

That effort will include closing more than 40 underperforming or non-strategic stores in early 2026.

In its coverage of the deal, Retail Dive noted that the acquisition is the latest of several steps the companies have taken in the last year to mesh their operations. The relationship began in October 2024, when Bed Bath & Beyond Inc. gave Kirkland’s Inc. the exclusive ability to operate five neighborhood small-format Bed Bath & Beyond stores. Then, this fall, Kirkland’s Home – which had by then changed its name to The Brand House Collective – announced in it planned to convert all of its stores into Bed Bath & Beyond locations over the next two years.

The partners say the full combination of the companies “brings together Bed Bath & Beyond’s iconic home brands and digital reach with The Brand House Collective’s merchant-led model and store-conversion discipline. Early conversions of Bed Bath & Beyond stores have delivered double-digit sales growth shortly after reopening, demonstrating strong customer response and validating the opportunity to scale a high-conversion format across the broader fleet.”

Once the deal closes, Brand House CEO Amy Sullivan will assume the same role of the newly organized Division, Beyond Retail Group, overseeing all omni-channel retail operations, including merchandising, stores, digital commerce, and customer experience, across Bed Bath & Beyond’s brands including Bed Bath & Beyond, buybuy BABY, Overstock and Kirkland’s Home brands.

In connection with the execution of the merger agreement, Bed Bath & Beyond has advanced $10 million under an existing delayed draw term loan facility with The Brand House Collective to fund store conversions, accelerate omnichannel inventory procurement and support operations.

The deal is expected to close in the first quarter of 2026, subject to The Brand House Collective shareholder approval and other customary closing conditions, including lender consent from Bank of America. (Bed Bath & Beyond already holds about 40 percent of Brand House’s outstanding shares.)