Headlines

Best Buy Launches Wedding Registry

Adding in-store kiosks

Published

9 years ago

February 13, 2015

Sarah Whitman

Best Buy Co. (Richfield, Minn.) is rolling out its first wedding registry service, catering to couples interested in the latest gadgets.

After quietly adding a registry page to its website earlier this year, the retailer will add the registry to its mobile app next week, and kiosks will be installed in the 1000-plus large-format U.S. Best Buy stores by early April, reports The New York Times.

The company hopes the new service will increase sales and make Best Buy more relevant to twenty- and thirtysomethings – and women. “Electronics and small appliances are as important to today’s newlyweds as silverware and towels,” said Wendy Fritz, Best Buy’s head of gift strategy.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design