Headlines

Big Lots Hires Kmart’s “Ship My Pants” Creator

Andrew Stein expected to help closeout retailer establish its ecommerce presence

Published

11 years ago

October 24, 2013

steve kaufman

Andrew Stein, former chief marketing officer for the Kmart subsidiary of Sears Holdings Corp. (Hoffman Estates, Ill.), has been named senior vp and chief customer officer of Big Lots Inc. (Columbus, Ohio).

Stein will be in charge of Big Lots’ marketing, advertising and brand development, including beefing up the retailer’s online presence through BigLots.com, digital marketing and social media.

While at Kmart, he was responsible for the retailer’s “Ship My Pants” ad campaign that, among other things, has received 29 million views on YouTube.

At Big Lots, Stein will be responsible for evolving the advertising strategy, from traditional print and television to the new digital age via social media, blogging and viral messaging, ceo David Campisi told the Columbus Business First, and to “reinvigorate the Big Lots brand with our core customer and reintroduce us to a customer segment that hasn’t been fully engaged recently.”

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