Bjelin Expands US Reach With Spartan Partnership

(PRESS RELEASE) VIKEN, SWEDEN — Bjelin has teamed up with Spartan Surfaces, making the flooring supplier the national US distribution partner for Bjelin’s commercial hardened wood range.

“Spartan Surfaces has grown immensely as a company over the last few years and offers a large network of sales reps,” said Zach Adams, Bjelin’s General Manager for the US. “We have previously partnered with them in smaller territories and are excited to expand our collaboration. This partnership is in line with our expansion plans and demonstrates our commitment to the commercial sector.”

Spartan Surfaces is a modern flooring provider working closely with a wide range of commercial clients, from architects and designers to manufacturers and installers. The company is an experienced player in multiple sectors, such as education, corporate, retail, sports and fitness, and hospitality.

“We aim to provide the commercial sector with access to innovative, state-of-the-art flooring solutions and are thrilled to add Bjelin’s commercial hardened wood range to our offering,” said Sean Swanson, VP of Growth and Strategy of Spartan Surfaces. “Flooring is key in the design process, and our mission is to make the choice easier for our customers.”

Packed with revolutionizing technologies by sister company Välinge Innovation, such as Woodura, Bjelin’s commercial hardened wood floors are three times stronger than engineered wood floors, while more dent- and water-resistant. In combination with the class 33 commercial matt finish – Bjelin’s toughest to date – these floors are ideal for heavy-traffic areas such as hotels, offices, restaurants, and shops.

Additionally, the leakproof 5G DryTM floor-locking system ensures a quick and waterproof installation without glue or nails, with watertight joints preventing water from seeping through the seams and damaging the subfloor.

The range is made with responsibly sourced FSC-certified wood, and the high-quality production process enables ten times more flooring to be produced from each log.

Bjelin looks forward to sharing more news as the company continues to grow its business. To learn more visit here.

About Bjelin

Bjelin is part of the Swedish family-owned Pervanovo company group based in Viken, in the south of Sweden, with state-of-the-art production facilities in Croatia. The group has 2200 employees with a yearly turnover of close to 2 billion SEK. The founders of Bjelin invented the world’s first laminate flooring products during their time at Perstorp in the late 1970s before introducing the innovative click flooring in the 1990s, now the company group’s leading product line. Bjelin’s global sales organization are currently marketing their latest green flooring innovation, Hardened Wood, a technology for creating durable and eco-friendly flooring. Hardened Wood made by Woodura technology is patented by the group’s R&D company Välinge Innovation AB.