Headlines

Boden Launches Roald Dahl Collection

U.S. exclusive available this fall

Published

8 years ago

August 24, 2016

Sarah Whitman

Boden (London) announced it will launch a U.S.-exclusive line of clothing based on author Roald Dahl’s children’s stories.

According to Women’s Wear Daily, the Mini Boden collection for boys and girls will focus on six of Dahl’s stories: “Matilda,” “Charlie and the Chocolate Factory,” “James and the Giant Peach,” “The Twits,” Fantastic Mr. Fox” and “The BFG.”

With retail prices ranging from $19.50 to $125.50, the limited-edition collection is set to launch Oct. 3, and will be sold at bodenusa.com and Nordstrom.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design