Headlines

Canada Goose Enters Footwear Market

Two initial styles will debut retailer’s effort to provide head to toe protection

Published

3 years ago

September 27, 2021

Jennifer Acevedo

Canada Goose Enters Footwear Market — Courtesy of Canada Goose

Outdoor retailer Canada Goose (Toronto) is expanding its product offering into footwear, reports Footwear News.

“Category expansion has been a key focus for our business throughout the past decade. The strongest brands grow outside their category, but only after they’ve commanded it,” said Canada Goose president and CEO Dani Reiss. “We are synonymous with winter and known for our cold-weather parkas, but we’ve also prioritized the expansion of our product offering with the introduction of lightweight down, rainwear, windwear, knitwear, and now, footwear.”

Reiss explains that the strategy to offer its customers “premium head-to-toe protection” has been in the works since 2018.

Related Topics:apparel canada goose footwear

Jennifer Acevedo

Jennifer Acevedo is the editor-in-chief and associate publisher of VMSD magazine.

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