Headlines

Chief Customer Officer of JCPenney Resigns

Shawn Gensch has stepped down, but no details have been provided regarding his departure

Published

4 years ago

February 26, 2020

VMSD Staff

JCPenney’s (Plano, Texas) Chief Customer Officer Shawn Gensch has stepped down from his position at the company, according to Retail Dive. He had been with the department store retailer since May 2019.

In a statement, JCPenney thanked Gensch, reported Retail Dive, for “developing the plan for renewal and building a strong team of marketing leaders.”

Recently JCPenney hired two executives specifically for Gensch’s team comprising four vice presidents. There have been no additional departures from the marketing team.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design