Connect with us


Comprehensive Study Examines CBD at Retail



At the start of 2020, CBD sales were booming, and projections for this emerging category valued it at $20 billion in the U.S. by 2024. Despite the global pandemic we are now facing, the once in a lifetime consumer market continues to develop. Our research had found that many shoppers were buying or considering CBD to help with anxiety and stress, and with these conditions now becoming more prevalent due to COVID-19 and subsequent municipal lockdowns, CBD presents potential business opportunities as well as disruption to established CPG categories at retail.

In order to gain insight into the U.S. CBD market, the CBD shopper, and their CBD shopping experiences, The Integer Group® launched a research survey in 2019, as CBD began to break into mainstream consumer culture and before the emergence of COVID-19. The most recent issue of The Checkout, a longitudinal study powered by Integer, reveals findings of the study to date, including:

  • Which product forms CBD shoppers want to purchase
  • What shoppers are looking for when shopping for CBD products
  • A look at shoppers' perceptions of the CBD shopping experience
  • Insight into the leading consumer categories as related to CBD
  • Implications as CBD establishes itself as its own category

To download The Checkout: CBD report in full, visit:

* While this study focuses specifically on CBD due to its current legality and the growing opportunity and threat of CBD products at retail, Integer's intention is to replicate this research with THC (tetrahydrocannabinol; the main psychoactive compound in marijuana) in the future, as legality progresses nationwide. To sign up to receive future reports, visit:

About The Integer Group
The Integer Group is the world's leading commerce agency, relentlessly focused on delivering Great Work That Works. We believe in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and ultimately drive a transaction. Through Retail Marketing, eCommerce, Brand Communications, Media & Connections, and Data & Analytics, we accelerate conversion and build a brand's lifetime bond with its consumers. It's what we call living at the Intersection of Branding and Selling®.
A key member of Omnicom Group Inc. and the commerce arm of TBWAWorldwide, The Integer Group has more than 1,100 associates in 25 offices around the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group's clients include AT&T, FedEx, Mars/Wrigley, Michelin, Nestlé, P&G, PepsiCo, Starbucks and more.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous speciality firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other speciality communications services to over 5,000 clients in more than 100 countries.


 CONTACT: PR and Communications Director, The Integer Group, P: (303) 393-3079, E: 


Most Popular