Food Retailing / Supermarkets

Cool Trend

Premium drinks giant Diageo's new refrigerated “pods” are designed to drive beverage sales at European supermarkets.

Published

15 years ago

June 4, 2009

VMSD Staff

Priced at about $13,000 each, Diageo's pods combine graphics and transparent elements to carve out a refrigerated beer zone within store aisles. For the cocktail crowd both in Europe and the U.S., Diageo’s new in-store Virtual Bartender computers answer questions on topics from party planning to ingredients.

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HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

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