Headlines

Cosmetic Enhancement for Penney's

Retailer to expand cosmetics offerings with Avon deal plus launch of its own division

Published

24 years ago

September 28, 2000

admin1

JCPenney, which earlier had announced a strategic alliance with Avon Products – including the introduction of a new Avon beauty brand in 75 major market JCPenney department stores in the second half of 2001 – will also create a new cosmetics division to seek growth of market share in this product segment. The division will actively explore other possible partnerships to achieve a merchandise selection that is a balance of national and proprietary brands. Currently, approximately 900 Penney stores (out of roughly 1100) carry cosmetics. Jeffrey Askenas, previously a senior cosmetics merchandise executive at both Elder-Beerman Stores and Belk Stores, has been named divisional merchandise manager of cosmetics, reporting to the president of JCPenney's women's accessories division.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design