Headlines

Gap Exec Resigns

Marketer evidently rebelled against strategy over creativity

Published

24 years ago

September 28, 2000

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In the midst of unfamiliar struggles by Gap Inc., the San Francisco-based retail organization's executive vp of marketing for the Gap brand announced his resignation. Jim Nevins,42, reportedly left the company after he was asked to focus more on strategic marketing, rather than on his usual creative work. While the company proceeds with an external search for Nevins'replacement, Amy Schoening, head of marketing for Banana Republic, will take on his responsibilities.

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