Headlines

Crocs Cutting Stores and Jobs

Plans to exit leases on 75-100 stores

Published

10 years ago

July 22, 2014

Sarah Whitman

As part of a company-wide restructuring, Crocs Inc. (Niwot, Colo.) plans to exit the leases on 75-100 Crocs stores and lay off about 180 of its 5000 employees, including the elimination of about 70 jobs at its headquarters, according to The Wall Street Journal.

The shoe retailer also plans to cut back on some its newer styles and focus on its classic plastic molded clogs.

Crocs announced it will open a Global Commercial Center in the Boston area in late 2014, “housing key merchandising, marketing and retail functions” in a market where it expects it to be easier to attract experienced management, reported Colorado’s 9 News. The Boulder County headquarters will operate as the retailer’s Product Creation and Global Shared Services Center.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design