DCI-Artform Expands Digital Solutions Team

DCI-Artform Expands Digital Solutions Team

MILWAUKEE (April 25, 2014) – Global retail marketing leader DCI-Artform has expanded its digital solutions group with the additions of development, strategy and design talent.

DCI-Artform is pleased to announce the following appointments:

• Chad Brodsko has been promoted to Director of Digital Solutions. Brodsko is responsible for continually delivering quality digital development, user experience design, content creation and hardware installation and maintenance, reporting and analytics, and workflow processes and business tools for all programs utilizing digital tactics.
• Joe Leitner has accepted a new role as Director of Digital Strategy where he will drive R&D, staff education, technology integrations, and best practices for digital solutions as part of overall program and marketing strategies. Leitner will also assume the role of LiveGuide® brand manager, overseeing ongoing feature-set enhancements, collaborating across the business.
• Samrat (Sam) Saha, Lead Interactive Solutions Architect, has a background in consulting and holds a bachelor of science from the Indian Institute of Technology. He is the go-to architect for the most innovative and complex in-store digital application, connectivity, integration and development needs.
• Chris Mickschl, Senior Interactive Designer, brings an extensive background in web, mobile and touch application design, and brings industry leading experience from Razorfish and VSA Partners. Mickschl leads the design work for all web, mobile and touch screen applications. 
• Rehan Syed, Digital Solutions Manager, comes to DCI-Artform from technical leadership roles in software engineering and architecture, as well as reporting and data management, for various companies such as Blue Cross & Blue Shield, Rockwell Automation and the Milwaukee Bucks NBA team. Rehan holds degrees in MIS and Marketing from the University of Wisconsin-Oshkosh & Dhaka University.
• Steve Halter, Digital Solutions Manager, spent the last decade in telecom working for various teams responsible for a variety of digital technology solutions ranging from touch screens to mobile environments for Metavante and Ventus Wireless.
• Paul Bartolone, Interactive Designer, has a background in video production and web design and earned his Bachelor of Digital Arts degree from the University of Wisconsin-Milwaukee.

“As we develop more and more scalable in-store digital experiences as part of global programs for our Fortune 50 clients, we are excited to find some of the top professionals in the space to ensure the right solutions to serve the strategic needs of shoppers, retailers and brands,” said Chief Marketing Officer John Minnec, who oversees the Digital Solutions, Marketing and Research teams.

The digital practice at DCI-Artform develops in-store and dealership interactive and non-interactive media installations, including insights-based user experience and content creation and retail-grade hardware sourcing, deployment and support, all part of holistic shopper solutions. The team’s capabilities also include web, mobile app and software development and DCI-Artform manages a proprietary digital media platform, LiveGuide, which delivers interactive content to any retail or mobile environment. For more about the DCI-Artform integrated digital solutions, visit www.dciartform.com.

DCI-Artform is an industry-leading company and has been providing award-winning retail marketing solutions for more than 65 years to an extensive list of clients. A full-service, integrated firm, DCI-Artform offers a wide range of expertise and decades of experience in retail merchandising and marketing for the automotive, cosmetics, grocery, packaged goods and consumer electronics industries. For more information: www.dci-artform.com, LinkedIn, Facebook, YouTube.