Determining the Most Effective Way to Showcase Your Product

When it comes to clothing stores, presenting your clothes in a functional, professional, and sophisticated manner can have the power to make or break your store’s success. Customers need to be able to clearly see and understand the vision and brand identity throughout the store design. Determining how to set up racks and shelving to display your product is dependent on various factors such as store size, layout, merchandise, and the overall look.

Product placement is proven to have a direct correlation with sales, which is why the most successful store designs pay great attention to detail when it comes to their design layout. Larger stores have the luxury of utilizing both clothing racks and shelving while maintaining a very spacious layout. On the contrary, smaller stores must be mindful of space. Folding clothes and displaying them on shelves provides a clean and spacious look while simultaneously taking up less room. As a result, stores can display a greater amount of inventory on the show floor. Another benefit to shelving is its eye level and comfortable viewing range.

DENHAM the jean maker’s 120-square-metre new flagship store design exemplifies how a small store can utilize space with shelving instead of racks. The shelving throughout the small store helps open the space and make it seem larger. This creates a spacious, comfortable, and enjoyable experience for customers.

While utilizing shelving is important, clothing racks are necessary for most clothing shop layouts. Clothing items such as dresses, coats, formal wear, and easy to crease or wrinkle clothing need to be hung up or their appeal is lost. There are three main types of racks that stores can utilize, straight racks, branching racks and circular racks. Straight racks are the most commonly used involving a horizontal bar supported by two vertical legs. They can be rolling or grounded, which provides storeowners with the flexibility to rearrange their store layout. Branching racks consist of a central base with posts that spread out from it. This provides customers with a unique vantage point that allows you to view merchandise from various angles and sides. Circular racks embody maximizing efficiency due to their 360-degree vantage viewing point.

Ellassay flagship store in Shenyang, China showcases the use of both straight racks and circular racks throughout its store. The circular racks in the middle of the store provide the perfect way for the store to feature and display their favorite items. Ultimately, incorporating both styles contribute to the elegant and spacious atmosphere. In China, it is important to present customers with both high quality products and a sophisticated store design.

When designing Halti in Beijing’s Jinyuan mall, 5 Star Plus Retail Design effectively incorporated both shelving and racks into the overall layout. Utilizing shelving and racks provides variety to the store and a visually stimulating experience for customers. As a result, the store design is able to stand out from other Beijing store designs.

Shelving and racks add to the ambiance of a concept store design. Finding the perfect balance between the two is ideal for a store’s success. Not every store design is the same and remembering to keep functionality, flexibility and your customers in mind when designing the store will help you attract more people.