Headlines

Disney Opens in China

Company reports Shanghai locale is its largest

Published

9 years ago

May 22, 2015

VMSD Staff

The Walt Disney Co. (Burbank, Calif.) has opened its first Disney Store in China, located in Shanghai’s Pudong district, the same location where Disney plans to open a theme park next year, according to Bloomberg Business. The 9257-square-feet store is also now the company’s largest bricks-and-mortar store in the world.

Some design features include a castle located in the store’s center, which offers hourly music and projection shows, as well as a Marvel comic book-themed area. It also includes a “plaza outside with Disney characters hidden in the tree-covered landscape,” according to Bloomberg Business.

Bloomberg Business reports that China’s designation as the world’s second-largest economy makes it a prime target for Western brands seeking new opportunities to expand customer audiences.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design