Headlines

DKNY Opens Pop-Up in N.Y.

Flatiron district welcomes concept shop

Published

11 years ago

March 4, 2013

VMSD Staff

DKNY (New York) has opened a pop-up concept store in New York’s Flatiron District, according to a report in Women’s Wear Daily. The 2000-square-foot space at 168 Fifth Ave. opened Friday. It features exposed brick walls as well as shelves and display tables made from repurposed scaffolding. Along with fresh flowers from the city’s flower district, the shop boasts words like “New York” and “will never leave” in lights. Apparel includes DKNY Pure, jeans, totes, sneakers and other fashion items.

“We can change the assortment easily depending on what the neighborhood reacts to,” DKNY president of retail Carol Sharpe said. “It really has a point of view.”

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