Food Retailing / Supermarkets

Domino’s Founder to Launch Burger Concept

Gyrene Hamburger could become franchise

Published

13 years ago

September 27, 2011

VMSD Staff

Thomas Monaghan, founder of Domino’s Pizza Inc. (Ann Arbor, Mich.), plans to open a gourmet burger delivery concept called Gyrene Hamburger, named after the nickname for a marine. The first location will debut in downtown Naples, Fla., within the next few months, and will sell only hamburgers. And unlike traditional hamburger chains, it will offer only pick-up or delivery services, no restaurant dining.

“Hamburgers are more popular than pizza,” Monaghan says. “My bag is delivery. So I thought I had something there.”

Monaghan says he’s testing the 800-square-foot store to see if it can become a prototype for a national, or even international, franchise, reports the Daily Naples News.

The dining concept will target tourists, residents and workers downtown, with delivery stretching to the Gulf beaches.

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