Headlines

Eddie Bauer Launches TV Ad Campaign

First since 1999

Published

7 years ago

November 11, 2016

Eddie Bauer (Bellevue, Wash.) began airing its new television commercial marketing campaign yesterday. This is the first time the retailer has aired a television campaign since 1999.

The commercial first aired yesterday and will run through Dec. 18, reports AdAge. The retailer will also use the footage in other digital formats to reach and engage consumers while also engaging in various social-media outreaches.

In preparation for the new ad campaign, the retailer studied its customer base for two years, which revealed the “active enthusiast” as a shopper personal that the retailer needed to address.

The retailer collaborated with Factory Design Labs (Denver) on creating the commercial.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design