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Episode 14, Part 1: Amahl Hazelton

The Mastery Of Digital Light-PART 1 with Amahl Hazelton – Strategy and Development, Moment Factory




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The world of digital media has created extraordinary opportunities for a new form of place-making and Moment Factory is at the forefront of this paradigm shift. Immersive digital experiences are the way a whole generation of experience seekers will come to expect how their interaction with brands and places are meant to be. Beyond individual stores or hotels, entire city block, bridges and public buildings are being re-made through digital media. In this episode, host David Kepron talks with Amahl Hazelton the head of Strategy and Development for Moment Factory, the preeminent digital experience company who is re-shaping places of engagement with light.


LinkedIn Profile:






  • Placemaking Strategist. Proven leadership in the design, build & operations of public-space digital placemaking, infrastructure and interactive multimedia activations.
  • Looking to partner with Governments, DMO’s, Cities, Business Alliances, Real Estate Developers, Architects, Event Producers & Curators to design visitor’s favorite next-generation destinations and attractions.
  • Skilled in Placemaking, Urban Design, Urban Planning, Architecture, Art Direction, Management, and Leadership.
  • Strong business development professional with a Master’s Degree in Urban Planning–specializing in Place Branding & Competitive Identity–from Montreal’s McGill University.
  • If we do not respond immediately, feel free to contact me here on LinkedIn 😉 OR
    • Twitter: @Amahl1, @Moment_Factory #MomentFactory
    • Instagram: @MomentFactory #MomentFactory
    • Facebook:
  • Moment Factory is a multimedia studio with a full range of production expertise under one roof. Our team combines specializations in video, lighting, architecture, sound and special effects to create remarkable experiences. Headquartered in Montreal, the studio also has addresses in Los Angeles, London, Tokyo, Paris, New York City and Singapore.
  • Since its inception in 2001, Moment Factory has created more than 450 unique projects worldwide, including the Lumina Night Walk series. Productions span the globe and include such clients and collaborators as Changi Airport Group and LAWA (LAX); the City Barcelona and New York City; Fremont Street Experience and Atlantic City Alliance; Related Companies, Bedrock Detroit and Millennium Partners; Gensler and AECOM.


“A number of years ago I was working as a creative director in the brand experience studio in architecture firm based in Charlotte. We are a tightknit group and we were all fascinated with the future and the possibilities and opportunities that the world of immersive digital experiences would provide to retailers and brand experience places in general.

One day a colleague says to me you got a check these guys out moment factory and they’re from your hometown of Montreal.

We then spent the next few hours pouring over videos of video mapping on some of the most iconic churches in the world.


Video mapping was relatively new and it was transforming the idea of experience by bringing buildings literally to life with animations that were perfectly aligned with the architecture.

More than just spectacles, this signaled a shift in the way digital media, architecture, design and customer experience would coalesce, shifting the paradigm and how customers would engage with brand experience places in it digitally mediated future.

Since then, the world of immersive digital technologies has become more pervasive and digital visualization artists like Refik Anadol and companies like Moment Factory are changing the very meaning of experience.

Digital experiences are often criticized for being disengaging and promoting social isolation but in the world of Moment Factory, sensory-based but digitally-mediated experiences fully engage users, with their bodies andminds in profoundly memorable experiences.

Whether they are lighting up a bridge with social media data in Montreal or elevating the experience of the divine in the Basilica of Notre Dame in Montreal or reinventing queuing the Shangi in Singapore or LAX in Los Angeles, or lighting up our imagination on a nighttime forest walk, our guest Amahl Hazelton has been deeply involved.

Since its inception in 2001, Moment Factory has created more than 450 unique projects worldwide. A sign that the digital experience economy is here to stay.


Amahl is the Head of Strategy and Development of Moment Factory. He’s a strong business development professional with a Master’s Degree in Urban Planning – specializing in Place Branding & Competitive Identity – from my alma mater Montreal’s McGill University.

Amahl is a Place-making Strategist.

With a history of leadership in the design, build & operations of public-space digital placemaking, infrastructure and interactive multimedia activations I know he has a depth of knowledge on this subject that will make this a really interesting talk.

I invited Amahl to share the Keynote stage with me at the 2019 BDNY show in New York and I am guessing this is going to be an energetic continuation of that talk.

Welcome Amahl Hazelton….”




MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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