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Episode 20: Marcos Terenzio

Making Customers Experiential Partners with Marcos Terenzio – VP of Creative & Strategy for iGotcha Media

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Marcos Terenzio is an executive, strategist, artist, creative director, graphic designer & digital visionary with iGotcha Media. He brings 25 years of award winning experience creating integrated brand experiences for international fortune 500 clients around the globe. In this episode, host David Kepron and Terenzio talk about integrated digital experiences in the retail industry and how retailers can make customers experiential partners through using cutting edge digital technologies.

INFO ON MARCOS TERENZIO

Marcos’ LinkedIn Profile: linkedin.com/in/marcosterenzio

Website: igotchamedia.com

Phone Direct Line: 416.567.8957

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Email: marcos.terenzio@igotchamedia.com

Twitter: marcosterenzio

BIO:

Marcos Terenzio is an executive, strategist, artist, creative director, graphic designer & digital visionary. He brings 25 years of award winning experience creating integrated brand experiences for international fortune 500 clients. Marcos is a proven leader with a long history of delivering strategic and creative solutions, winning new business, building client relationships and increasing revenue. He has been focused in the retail sector for the past 15 years, delivering brand experiences that emotionally connect, empowering my clients to own the moment of purchase and build meaningful relationships with their customers.

He oversees the integration of creative solutions that converge with technology, innovation, brand, and design. Marcos provides motivational and creatively conducive approaches to my teams that inspire and nurture ideation and artistic expression. He is able to balance this culture with business minded leadership that facilitates growth and increases profitability and utilize omni-channel approaches to effectively engage, communicate, captivate and deliver results on business objectives. ​

Marcos is Vice President of Creative & Strategy for iGotcha Media a leading digital experience agency. Prior to this he was Director of Digital Creative Experience at Shikatani Lacroix (SLD) one of Canada’s leading branding and design agencies where he helped transform a traditional brand design firm into a fully integrated brand experience agency with digital as a new core service. Marcos was part owner and head of creative for a successful small boutique agency named Spot Digital and helped to launch a digital agency for one of Canada’s largest privately owned communications companies where he provided strategy, lead creative direction and design for omni-channel communications.

Notable Accounts:
Adidas, Reebok, Nike, MLB Toronto Blue Jays, Sportcheck, Bell, Rogers, AT&T, CWC, FLOW, Samsung, LG, Sharp, The Source, Glentel, Sony, TD Bank, U.S. Bank, Regions Bank, CZ Bank, National Bank, PC Financial, Thomson Reuters, Walmart, Loblaws, PC, Giant Tiger, Metro, Sobeys, Shoppers Drug Mart, Canon, BMW, Volvo, Acura, Nissan, Kraft, Starbucks, Dunkin’ Donuts, McDonalds, Burger King and more.

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INFO ON DAVID KEPRON

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FEATURED VIDEO

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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