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NXTLVL Experience Design

Episode 24: Bill Browning

The Nature Inside Biophilic Design with Bill Browning, Founder – Terrapin Brightgreen.




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A famous house by the great American architect Frank Lloyd Wright is best known, not for the name of its original owner Mr. Kaufman but, for the water that ran through its core. It has the name “Falling Water.”

Designing with nature in mind is not a new concept. However, the influence on how we feel in built environments when they are infused with elements drawn from nature is undeniable and now substantiated by science. Biophilic design can enhance your feeling of wellbeing, increase grade scores, reduce the length of hospital stays, reduce stress and more. We simply feel better in nature because we are from nature.

Bill Browning is a founding partner of Terrapin Bright Green and the co-author, along with his colleague and Catie Ryan Balagtas, of the new book “Nature Inside – A Biophilic Design Guide.”

On Ep.24 “The Nature Inside Biophilic Design” of the NXTLVL Experience Design podcast, Bill and host David Kepron talk about the power of designing with nature.



Bill’s Profile:

Website: (Company Website)



Bill Browning is one of the green building and real estate industry’s foremost thinkers and strategists, and an advocate for sustainable design solutions at all levels of business, government, and civil society. His expertise has been sought out by organizations as diverse as Fortune 500 companies, leading universities, non-profit organizations, the U.S. military, and foreign governments.

Early in his career, Bill helped build Buckminster Fuller’s last experimental structure. In 1991, he founded Green Development Services at the Rocky Mountain Institute, an entrepreneurial, non-profit “think and do tank”. His consulting projects at RMI included new towns, resorts, building renovations, and high-profile demonstration projects including Wal-Mart’s Eco-mart, the Greening of the White House, the National Aquarium, Disney Hong Kong, the Pentagon, Lucas Film, Grand Canyon National Park and the Sydney 2000 Olympic Village. In 1999 Green Development Services was awarded the President’s Council for Sustainable Development/Renew America Prize.


Beginning in 2004, Bill was the Director of Design and Environment for Haymount, a New Urbanist community in Virginia. In this capacity he led the development’s site planning, authored a set of design guidelines, and guided development of innovative infrastructure systems. In 2005 he co-founded Browning+Bannon LLC, an independent real estate and consulting firm focused on environmentally responsive development.

Bill was a founding member of the U.S. Green Building Council’s Board of Directors, and served as Chair of USGBC’s Governance Committee. Over the years Bill has served on the Boards of Greening America, the Colorado Alliance for Environmental Education, RealEnergy, the Roaring Fork Conservancy, and ioby. He has also served on The Nature Conservancy Real Estate Advisory Council, ASTM Green Building Rating Committee, and the Department of Defense’s Science Board Energy Task Force, the AIA National Committee on the Environment, the Department of State’s Overseas Building Office Advisory Council, the Real Estate Advisory Council for the Trust for Public Land, the Interface “Green Dream Team.” He is a GSA national peer, and editorial advisor for Environmental Building News, Environmental Design & Construction Magazine, and Green @ Work.

In addition to consulting, Bill writes and lectures widely on sustainable design and building practices. He is a co-author of Green Development: Integrating Ecology and Real Estate; A Primer on Sustainable Building; Greening the Building and the Bottom Line; and Biophilic Design; The Economics of Biophilia and Midcentury (un)Modern. He has published articles in Architectural Record, Progressive Architecture, Urban Land, and AIA’s Environmental Resource Guide. His work has been featured in the Wall Street Journal, the New York Times, the Washington Post, Elle and Popular Science, among others, and he has been interviewed by NPR, CNN, and PBS.

Bill received a Bachelor’s degree in Environmental Design from the University of Colorado, specializing in energy-conscious architecture and resource management. He holds a Master of Science in Real Estate Development from the Massachusetts Institute of Technology, where he was awarded the MIT Center for Real Estate’s 1991 Public-Sector Fellowship, and, in 1995, the Charles H. Spaulding Award. In 1998 Bill was named one of five people “Making a Difference” by Buildings magazine. In 2001 he was selected as an honorary member of the American Institute of Architects, and in 2004 he was honored with the U.S. Green Building Council’s Leadership Award.

In 2006, Bill founded Terrapin with longtime partners Bob Fox, Rick Cook and Chris Garvin to craft high-performance environmental strategies for corporations, governments, and large-scale real estate developments. Our diverse clients include Cacique Resort in Costa Rica, Starwood’s Element hotel brand, NRDC, PNB Malaysia, New Songdo City in Korea, InterfaceFLOR, Bank of America and the National Geographic Society. Bill is based in Washington, D.C.

BIll Browning is the co-author, along with his colleague and Catie Ryan Balagtas, of the new book “Nature Inside – A Biophilic Design Guide, available on Amazon.




David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why’, ‘what’s now’ and ‘what’s next’. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe.

David is a former VP – Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott’s “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels.

In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies.

As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace.

David currently brings his creativity and insight on brand experiences to an international audience as a member of VMSD magazine’s Editorial Advisory Board, as a Board Member of the Interactive Customer Experience Association (ICXA) and Sign Research Foundation’s (SRF) Program Committee.

He has held teaching positions at New York’s Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.

In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on

In September of 2020, he launched the “NXTLVL Experience Design” podcast which brings listeners dialogues about “DATA: Design, Architecture, Technology and the Arts.” His guests include thought leaders who are driven by a passion to create the ‘New Possible’ and promote new paradigms of experiences into the mainstream.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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