Headlines

Etro Unveils New In-Store Shop

Debuts large space in Quartier 206, Berlin

Published

9 years ago

March 16, 2015

Luxury brand Etro (Milan) opened a new shop in Berlin’s Quartier 206 department store. According to Women's Wear Daily, the 4850-square-foot space features lacquered gray walls, streamlined iron structures, natural stone flooring and small, bright pops of color.

Other new Etro stores are in the pipeline, many of them in historical spaces rather than shopping centers. “Perhaps it’s better to see if we can restore or fix something historical rather than going into malls,” says founder, Kean Etro. “For then you won’t have to change the fixtures every four years because it will be part of something more fundamental.”

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design