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Fendi Opens Beverly Hills Flagship

Features expanded collections

Published

8 years ago

March 31, 2016

Fendi (Rome) opened a new store in Beverly Hills, Calif., last week. Located on Rodeo Drive, the store replaces its previous Rodeo Drive flagship. The new store is larger, housing both men’s ready-to-wear and an expanded women’s ready-to-wear offering, as well as fur, handbags, shoe and accessory collections.

The store design includes a wall composed of 25,000 bronze spikes that displays some of the brand’s iconic handbags, a large staircase with travertine steps, and a floor-to-ceiling patchwork fur tablet, which mimics one on display in the retailer’s New York boutique, reports Haute Living.

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