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First-Ever Google Store is Open for Business
The Chelsea, New York, location is the brand’s first permanent physical store.
Google’s first foray into brick-and-mortar retail opens today in New York’s Chelsea neighborhood, according to a corporate blog post.
“As we began the process to create our first retail store, the number of details to consider was daunting, but the opportunity at hand was amazing. We wanted our first store to reflect the same approach we take to designing our products: making sure they’re always helpful to people,” wrote Ivy Ross, VP, Hardware Design, UX & Research, and Nathan Allen, Head of Store Design & Special Projects.
The store offers customers hands-on interaction with the brand’s lineup of devices, like the Pixel phone and Nest products, and services. Inside, the space – designed by architect Reddymade (NY), is warm and inviting with a nod toward sustainability in the materials, building processes and mechanical systems specified. The building is certified LEED Platinum by the U.S. Green Building Council.
PHOTO GALLERY (6 IMAGES)
MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty
HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.
Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design
Henderson Engineers Promotes Longtime Luxury Retail Practice Director and Names Successor
Mother’s Day Spending Expected to Hit $33.5B: NRF
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