FITCH signals expansion of digital offering and commitment to growth in France; partners with Paris-based integrated digital agency

FITCH announces the opening of FITCH in Paris, as a result of a joint venture with its integrated digital partner, Ampersand. The partnership consolidates the consultancy’s digital offering globally, as well as establishing FITCH’s first French office in its 42-year history. David Blair, FITCH MD EMEA says “French brands and retailers are some of the biggest and best in the world. We’re looking forward to developing our business there, and simultaneously develop our digital offering.”

The Paris office will offer FITCH’s full range of strategic and creative solutions in retail and branding and is headed up by Studio Director Cécile Gradeck and Digital Design Director Guillaume Choupas. Ampersand founder and Director Alex Macleod will lead on digital integration from FITCH’s London studio. He says, “The relationship between Ampersand and FITCH is a great fit for us both, there’s very little crossover between us but a tremendous similarity in our approach.”

FITCH and Ampersand first worked together in 2012 on a project for one of Asia’s biggest garment and clothing retailers. Both agencies have collaborated on numerous projects since then, including adidas, Naked Heart Foundation, Hamleys and Dell.

ABOUT FITCH

Designing the future. FITCH transforms consumer experience and accelerates business success. We deliver seamless solutions by combining the physical, human and digital elements of a brand to create unique experience signatures. FITCH is a leading global retail and brand consultancy with an integrated offer of strategy, design and implementation, which enables us to deliver across all touchpoints. We do this for clients that include adidas, B&Q, Brown-Forman, Dell, H&M, Philips and Sberbank. FITCH is a WPP company (NYSE). www.fitch.com