Headlines

Forever 21 Appoints New CEO

Daniel Kulle worked for H&M for more than 20 years

Published

4 years ago

February 27, 2020

VMSD Staff

Forever 21 (Los Angeles) has named Daniel Kulle as its new CEO, according to an Authentic Brands Group (New York) press release.

Prior to holding this position, Kulle was the President of H&M North America and worked for the company for more than 20 years.

It is speculated that Forever 21’s lack of successful e-commerce presence and consideration of sustainability issues could have led to the decline of the company, according to Retail Dive.

Kulle will focus on reinvigorating the company’s social media strategy and moving forward with new sustainability initiatives.

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