Headlines

Forever 21 Talks Freestanding Boutiques

Beauty-centric standalones would help tap into a new customer base

Published

7 years ago

May 5, 2017

VMSD Staff

Forever 21 (Los Angeles) is planning to open freestanding beauty boutiques, according to Women’s Wear Daily.

The fast-fashion retailer currently offers a range of beauty products in store and online, including skin care, makeup, hair care and nail products, and even has its own private-label line. Recently the retailer also relaunched its plus-size collection and expanded its F21 Red discounted offerings, reports WWD.

Sources have claimed they will open anywhere between nine and 10 boutiques, and the name of the brand may be dubbed Riley Rose, though the company has not yet confirmed these details.

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