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Freddy’s Slides into St. Louis’ Busch Stadium

Fast-casual burger chain prioritizing non-traditional sites

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Shutterstock, Matt McClain

Freddy’s Frozen Custard & Steakburgers (Wichita, Kan.) has announced the upcoming opening of its first Major League Baseball (MLB) location, in Busch Stadium, home of the St. Louis Cardinals. Owned and operated by Delaware North Sportservice, the new restaurant will open when the Cardinals open their home season on March 30.

In addition to that MLB stadium locale, Freddy’s franchisees operate in other non-traditional venues, such as airports, casinos and college campuses.

“At Freddy’s, non-traditional locations continue to be an integral part of our franchise offering, and we strongly believe that being able to put our brand in high-traffic locations like that of Busch Stadium not only gives us an opportunity to attract new audiences but also capture sales,” Andrew Thengvall, Chief Development Officer at Freddy’s, said in a news release.

Located within the ballpark’s right-field Budweiser Terrace, the restaurant will serve a curated set of fan-favorite menu items, including Freddy’s Original Double and Bacon Double, as well as shoestring fries and cheese curds.

Along with the chain’s 2022 growth in traditional-formatted locations, Freddy’s opened its second casino location in Friant, California’s Table Mountain Casino. Freddy’s opened its first airport location in 2021 in Oklahoma City’s Will Rogers World Airport.

Building off its current base of 460 locations across 36 states, the brand currently has nearly 20 units slated to open in the first quarter of this year, and 60 for the full year. By 2026, the company expects its footprint to total more than 800 units.

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