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Getting Digital

VM+SD posts first survey of retailers’ use of in-store digital media

Published

19 years ago

August 11, 2005

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The first annual VM+SD Electronic Digital Signage survey has been posted on this web site.

The survey, to determine retailers’ interests, plans and challenges in the dynamic new medium, can be found on this home page, within the Special Reports channel.

The results, to be published in the November 2005 issue of the magazine, will shed light on how aggressively retailers are seeking to add dynamic messaging to their store environments; how they’re budgeting for this new technology; and the challenges and opportunities they feel it presents.

Any retailer, designer or visual merchandiser involved in the decision-making and/or specifying of flat screens; plasma screens; satellite-delivered, updateable messages; and the like, is invited to click onto the survey and answer the questions.

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