Go Fresh

Go Fresh, a new-concept convenience store in London, uses graphics, color and lighting to create a fun and inviting environment for commuters. Taking advantage of the store’s unique location – underneath the barrel vaulting of a bridge – an arched keyhole entrance was built to frame the unit and draw curious customers in. Finished in a high-gloss white lacquer, the brightly polished entrance also contrasts nicely with the rough, exposed station walls.

Signage around the store’s perimeter features the Go Fresh logo prominently, architectural track lighting creates visual zones within the space and an arched ceiling adds to the open feel.

Client: Noel Smith, Dublin, Ireland – Fiona Walsh

Design/Architect: Douglas|Wallace Architects, Dublin, Ireland – Samantha Gates, designer/project leader; Adrian Lambe, designer

General Contractor: EMC Contracting, Dundalk, Ireland

Outside Design Consultants: Design Factory, Dublin, Ireland (graphics)

Shopfitting: A.M.G. Fit-out, Kildare, Ireland

Signage: E. Tapley Installation Ltd., Dublin, Ireland

Photography: Courtesy of Design Factory, Dublin, Ireland