Food Retailing / Supermarkets

Godiva Sets Up Shop in Macy’s Herald Square

The elegant shop-in-shop is a relaxing oasis for holiday shoppers

Published

7 years ago

December 1, 2016

Godiva Sets Up Shop in Macy’s Herald Square

Within a busy shopping hub such as Macy’s Herald Square, Godiva’s (New York) shop-in-shop needed a calming atmosphere for its gift-hunting customers. To accomplish this sweet-treat oasis, Dash Design (New York) worked with the retailer to develop an immersive destination. A wrap-around chocolate vitrine invites customers to browse, and communal seating allows relaxation for shoppers seeking a delightful respite. The brand’s iconic gold elements accent its bold, elegant styling, creating a luxurious getaway in the middle of the department store.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design