Headlines

Gucci Opens Two Moscow Flagships

Brand undeterred by weak economy

Published

10 years ago

November 19, 2014

Sarah Whitman

Gucci (Florence, Italy) launched two new flagships in Moscow last week in spite of a weak Russian economy in danger of a recession, reports Women’s Wear Daily.

The two units total almost 21,600 square feet. One is located in Soviet department store turned luxury mall, GUM, overlooking Red Square and the Kremlin. The second, larger unit — one of the biggest Gucci stores in the world — is located on the central Petrovka Street and comprises three floors linked by staircases lined with ribbed glass and polished gold.

Gucci celebrated the openings with a lavish party attended by Russian celebrities, the unveiling of a new women’s collection and a special exhibition.

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