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Hasbro Veteran Named New CEO

Gaming division exec Chris Cocks assumes the new role in February




Hasbro Inc. (Pawtucket, R.I.) has named digital gaming division leader Chris Cocks as the successor to CEO Brian Goldner, who passed away unexpectedly in October, to a press release. Cocks will assume the positions of CEO and member of the Board of Directors effective Feb. 25.

“In Chris, we have chosen a leader uniquely positioned to execute and evolve Hasbro’s Brand Blueprint strategy while continuing to generate growth and deliver strong shareholder returns. Chris’s extensive omni-channel experience and proven track record make him the ideal leader for Hasbro as it continues to become the world’s leading play and entertainment company,” said Tracy Leinbach, current Chair of the Board.

Cocks joined Hasbro from Microsoft in 2016 as president and COO of Wizards of the Coast, a subsidiary of Hasbro known for brands like Magic: The Gathering and Dungeons & Dragons. During his 14 years at Microsof, Cocks served as VP, OEM Technical Sales and previously also served in product management and marketing leadership positions at MSN and XBOX Games.



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