H&M to Enter Brazil

H&M (Stockholm) has announced plans to launch stores and online in Brazil in 2025. Though the company did not specify locations for the stores, it said its targets include “major cities in Southeast Brazil with a view to further increase its presence across the country over time.” That region’s major cities include São Paulo and Rio de Janeiro.

H&M opened its first store in Latin America in Mexico in 2012, and has since grown to have operations in Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama and Costa Rica. With a population of over 210 million in Brazil and a strong appreciation for fashion, there is considerable potential for expansion in the market, the retailer said.

“We’ve had good development in Latin America and see great potential in Brazil. This is a very exciting step, and we look forward to bringing H&M’s concept of fashion, quality and sustainability at the best price to many customers in the country,” says Helena Helmersson, CEO H&M Group.

To support this initiative, H&M is partnering with Dorben Group (Panama City, Panama) for its expertise in such markets.

“It is an honor and a privilege for us to enter into this partnership with H&M in Brazil, thereby strengthening our existing relationship with a leader in the fashion industry. This collaboration will enable both companies to leverage their unique strengths, resources and expertise to unlock the incredible potential of the Brazilian market,” said Dorben Group President Mehdi Beneddine.