Connect with us

Headlines

Hugo Boss Closing 20 Locations

German fashion house will close stores during the next 18 months

Published

on

Hugo Boss (Metzingen, Germany) announced it will close 20 stores in the next 18 months in Asia, Europe and North America.

To further cut costs, the retailer will also renegotiate rents and focus its marketing back on core menswear business, reports Reuters. Under the previous ceo, the German fashion house opened 400 international locations and ramped up womenswear business.

New ceo Mark Langer also announced that Hugo Boss will no longer sell its brand at U.S. discount stores in order to focus more on high-quality items for department stores. 

Advertisement

FEATURED VIDEO

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines

Most Popular