Headlines

Hugo Boss Rides Retail Sales Gain

Brand reports higher earnings as store effort expands

Published

11 years ago

August 2, 2013

steve kaufman

Hugo Boss AG (Metzingen, Germany) has reported that its earnings in the second quarter surpassed estimates after it opened more stores and tightened inventory handling to protect pricing.

“We’ve become more proficient in the use of our inventory,” cfo Mark Langer. “It allows us to be even stricter on markdown policies in our retail operations.”

Earlier in the year, ceo Claus Dietrich Lahrs had said that “retail sales will be the “growth engine” this year, according to The Washington Post. Accordingly, the luxury apparel brand added 61 directly operated stores in the first half of 2013.

It also merged its Boss Selection range with the core Boss brand, to improve its luxury offering, and hired Jason Wu as creative director of its womenswear division.

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