Immersive Entertainment Venues Open in NY

The famed Brill Building near Times Square in New York is now home to a pair of live-action, team-based attractions: The Escape Game and Great Big Game show. The interactive entertainment experiences take up 4700-square feet in the building at Broadway and 49th Street, a “hits factory” that once housed a music-production complex used by Carole King, Burt Bacharach, Paul Simon and other emerging musical stars in the late 1950s and early 1960s.

“Times Square has always been synonymous with new technology and innovative experiential entertainment, so we are thrilled to welcome The Escape Game and Great Big Game Show to the district in the iconic Brill Building,” said Tom Harris, President of the Times Square Alliance. “These experiences will add to all the others that have entertained tourists and New Yorkers alike as they enjoy all New York City has to offer, from Broadway to great dining, to the lights and energy of Times Square.”

The Escape Game Times Square features six multi-room adventures: The Heist, Prison Break, The Depths, Cosmic Crisis, Legend of the Yeti, and Ruins: Forbidden Treasure. Designed with cinematic sets and intricate puzzles, the venue can accommodate up to 48 players at once, making it suited to groups, corporate outings and celebrations.

Great Big Game Show, meantime, turns audiences into contestants in a high-energy, TV-style competition. Complete with a stage, lights, music and a live host, teams face off through a series of games that mix trivia, strategy, and fun. Groups of up to 14 players per studio, per game, go head-to-head in a family-friendly experience designed to bring out everyone’s competitive (and comedic) side.

This is The Escape Game’s second Manhattan location and Great Big Game Show’s first site in the city. Founded in 2014, The Escape Game has 50-plus locations nationwide, while the 2-year-old Great Big Game Show has more than a dozen sites.