InSpa

In today's changing marketplace, consumers aren't just looking for the same goods and services. They're seeking new experiences. So designers created InSpa as a “spa for the masses.” This all-American positioning is evident in the store's clean design — residential in its detailing — and quick, efficient service. Three-quarters of the 1700-sq.-ft. spa is dedicated to services. The spa boasts a semi-private waiting area with seating, four quick-massage stations, four manicure/pedicure stations, four facial service areas and four enclosed massage rooms. Whimsical illustrations throughout keep the atmosphere light and down-to-earth. And phrases like “Get Energized” and “Take a Break Now” make customers feel good about the indulgence.

CLIENT: InSpa, Seattle — Dan Enwright, Karyn Leeman, Kim Myram, Joaquin Vega de Seoane, store planners; D.J. Baker, graphic designer

DESIGN: The Retail Group, Seattle — J'Amy Owens, president; Christopher Gunter, ceo; Donna Schmid, project manager; Greg Arharti and Ashley Bogle, creative directors

CONSULTANTS: McCarthy Building Co. Inc., Bellevue, Wash. (general contractor); Girvin, Seattle (graphics consultant)

SUPPLIERS: Play Network, Seattle (audio/video); Susan Mills, Seattle, and Donghia Textiles Ltd., New York (fabrics); Northwest Woodworks, Woodinville, Wash. (fixturing); McCann's Floor Coverings Inc., Seattle (flooring); The Retail Group, Seattle, and Girvin, Seattle (graphics); Clinton & Sons Electric Inc., Bellevue, Wash. (lighting); Display Products, Seattle (custom fabric fixtures); Graffix, Seattle, and Sign Tech, Bellevue, Wash. (signage)

PHOTOGRAPHY: Craig Harrold Photography, Seattle