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IRDC’s Virtual Iron Merchant Competition

VMSD and ZenGenius crown the first-ever Virtual Iron Merchant Champion






VMSD and ZenGenius, Inc. collaborated once again to shake things up during this quarantine period by bringing the popular Iron Merchant Challenge to you at home.

Attendees and competitors took a much-needed break from the home office, grabbed their favorite quarantinis and joined us to see some familiar faces, share some laughs and celebrate the spirit and creativity of visual merchandising!

Watch this on-demand event to find out who takes home the prize for winning display and check out the incredible creativity showcased by all of our competitors. You'll be blown away but what these professionals created in just 30 minutes.




Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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