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Jack Wills Comes to Pennsylvania

British brand targets “preppy” college crowd

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Jack Wills (London) has planned a new location in Suburban Square, an outdoor shopping center in Ardmore, Pa., according to Women’s Wear Daily. The center houses other retailers J. Crew, Macy’s, Trader Joe’s and Apple, among others. The location is set to open in late May, while another store located in Princeton, N.J. in the Palmer Square complex is slated to open on April 26. The deco-style Suburban Square in Pennsylvania was built in the 1930s and features outdoor gardens, WWD reports.

Both the Princeton and Ardmore stores will house similar design elements: repurposed flooring from old schools, fireplaces, signature pink and navy striped cash wraps and vintage fixtures from the U.K. Both locations will sell men’s and women’s apparel and home goods. After these stores open, the brand’s U.S. presence will include 15 stores;  it currently operates 77 stores in Hong Kong, the Middle East, Ireland and Europe, according to WWD.

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