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JCPenney Introduces Athletic Line

Partners with World Wrestling Entertainment Inc.

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JCPenney (Plano, Texas) has unveiled a new line of athletic performance clothing for men and women. The line will be produced in a partnership with Tapout, the fitness and training brand owned by World Wrestling Entertainment Inc. (Stamford, Conn.) and Authentic Brands Group (New York).

Retailing Today reports the brand is now available in close to 300 JCPenney stores as well as the retailer’s website. The women’s brand is planned for a summer launch.

The line includes training and compression tees, tank tops, shorts, pants and graphic T-shirts.

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