Headlines

Juicy Couture to Expand in Middle East

Thirty new stores slated by 2019

Published

9 years ago

January 28, 2015

Sarah Whitman

The fashion retailing arm of Majid Al Futtaim (Dubai) plans to open 30 new Juicy Couture stores across the Middle East by 2019, in partnership with Authentic Brands Group (New York).

Majid Al Futtaim Fashion first introduced Juicy Couture to the Middle East in 2007 with a boutique in Dubai, and today the luxury lifestyle brand is the distributor's best performing label with 19 freestanding stores in the UAE, Saudi Arabia, Lebanon, Kuwait and Bahrain, according to TradeArabia.

As the exclusive distributor for the region, the company aims to create a harmonized brand presence across its point-of-sale networks including boutiques, shops-in-shop and wholesalers, reports TradeArabia.

MAF Fashion recently opened a new Juicy Couture store in Abu Dhabi and the brand will debut in Qatar this month. Several stores are also slated to open in Saudi Arabia in 2015, said ceo Rajiv Suri.

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