Specialty Non-Apparel

Lasting Impression: The Gift of Imagination

Vivid scenery that changes continuously is designed to pique interest and stimulate what Xiang calls “a gift from God” – our imaginations.

Published

3 years ago

February 22, 2021

Jennifer Acevedo VMSD Jan-Feb 2021 Issue

Lasting Impression: The Gift of Imagination

LOCATED ON THE second and third floors of the Shenzhen Uniwalk shopping mall in Shenzen, China, the Meland Club flagship is a fairytale come to life for local children and their parents. The whimsical, colorful garden “play café” is described by designer Li Xiang, Founder and CEO of X+Living (Shanghai) as “a refuge for innocence in this deserted world.”

The 6000-square-foot space is built as a three-level platform within two-stories of the mall structure to maximize the use of vertical space and magnify the element of exploration. Atriums surrounded by staircases orient and guide the guests toward their destinations. Vivid scenery that changes continuously is designed to pique interest and stimulate what Xiang calls “a gift from God” – our imaginations.

This originally appeared in VMSD’s January/February “Look Book” issue. Read the digital edition.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design