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LL Flooring Continues Brick-and-Mortar Push

Newly opened stores feature tech-driven Design Centers

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Courtesy of LL Flooring

LL Flooring (Richmond, VA), a specialty retailer of hard-surface flooring, opened six new stores between April and June. To date in 2022, the company has cut the ribbon on 13 new locations.

Each of the new stores features a Design Center, which provides video capabilities that store associates can use to work with customers and see how a project will look using the “Picture It” floor visualizer. This online tool allows customers to upload a photo of a room and select from numerous flooring options to preview how floors will look in the space.

The new stores opened in Cumming, GA; Battle Creek, MI; Eau Claire, WI; Mount Holly, NJ; Mooresville, NC; and Winchester, VA.

LL Flooring now operates 437 stores in total.

Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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