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LL Flooring Continues Brick-and-Mortar Push

Newly opened stores feature tech-driven Design Centers




Courtesy of LL Flooring

LL Flooring (Richmond, VA), a specialty retailer of hard-surface flooring, opened six new stores between April and June. To date in 2022, the company has cut the ribbon on 13 new locations.

Each of the new stores features a Design Center, which provides video capabilities that store associates can use to work with customers and see how a project will look using the “Picture It” floor visualizer. This online tool allows customers to upload a photo of a room and select from numerous flooring options to preview how floors will look in the space.

The new stores opened in Cumming, GA; Battle Creek, MI; Eau Claire, WI; Mount Holly, NJ; Mooresville, NC; and Winchester, VA.

LL Flooring now operates 437 stores in total.

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