Headlines

Lucky Brand Adds Housewares

Opens new concept store in California

Published

9 years ago

August 24, 2015

Lucky Brand (Los Angeles) has opened a new concept store in El Segundo, Calif., that includes the brand’s first offering of housewares.

According to Women’s Wear Daily, the 5740-square-foot store is “a new artisanal-meets-industrial concept store.” Customers will be able to purchase items such as vintage watches, indigo dye kits and antique Moroccan rugs alongside the brand’s staple skinny jeans. It also features a whiskey bar and an in-store art installation.

The company plans to expand this kind of lifestyle-based store to other locations, and it is part of the company’s strategy to increase sales to $1 billion within the next five years.

The company’s Chair and CEO, Carlos Alberini, explained, “In the past, we were just selling items. Now, we’re selling a whole lifestyle.”

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design